In part one of this “Testing Your Stuff” series, we covered why you need to test and I shared my basic process for effective testing. Here in Part 2 I want to give you 4 really important tips to maximize the results you get from your testing and minimize the time it takes you to test.
The underlying concept here is this: speed is important. The faster you can get something live, drive a significant amount of traffic to it, and go through a testing process – the faster you get to a point where you’ve maximized conversions. However if you (like most people) drag this initial process out, you’re literally wasting time you could have been earning profits from your funnel, and you can’t ever get that wasted time back.
So here are 4 tips to help you out… [Read more...]