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In part one of this “Testing Your Stuff” series, we covered why you need to test and I shared my basic process for effective testing. Here in Part 2 I want to give you 4 really important tips to maximize the results you get from your testing and minimize the time it takes you to test.

The underlying concept here is this: speed is important. The faster you can get something live, drive a significant amount of traffic to it, and go through a testing process – the faster you get to a point where you’ve maximized conversions. However if you (like most people) drag this initial process out, you’re literally wasting time you could have been earning profits from your funnel, and you can’t ever get that wasted time back.

So here are 4 tips to help you out… [Read more...]

Let’s imagine for a second that you’ve just created a brand new free compelling offer – perhaps a 15 minute video you’ve filmed that shows people step by step how to tie their shoes using nothing but their teeth (or maybe something a little more related to whatever your chosen niche is). Now your plan with this video is to give it away to people who provide you with their name and email address. List building 101 so far, right?

So you’ve gone to great effort to create a squeeze page that includes an amazing headline, some benefits rich copy, an opt-in form, and a clear call to action button. The headline font, color and copy are exactly how you think they should be. The main body fonts, colors and copy are exactly how you think they should be. The call to action text on the button beneath the name and email fields is exactly what you think it should be. Everything is just perfect… or is it? [Read more...]

When you think of selling information products online, there are a few big names and businesses that come to mind right away, and at the very top of that list is ClickBank. ClickBank is one of, if not THE, largest online information marketplace. If anybody knows a thing or two about selling information products online, it’s the folks over at ClickBank!

Well, this past week I was extremely honored to be interviewed by ClickBank’s “Insider Radio” hosts, Beau Blackwell and Molly Lane, all about [Read more...]

Everywhere I look lately I find people adopting and promoting the idea of “making as much money online as possible by doing as little as possible,” and I think it exposes a fundamental error in thinking and perspective.

Don’t get me wrong. I’m all about working efficiently and having a balanced life and maximizing profits, etc. But the concept of doing as little as possible to achieve your goals just isn’t what my experience has shown to work.

Instead of adopting the mindset of trying to do as little as possible, what would happen in [Read more...]